You could be forgiven for forgetting about Santigold, that is if you ever knew her in the first place. Back in 2008, as hipster-ism was just dawning in Willaimsburg, Santigold made a name for herself based on Santogold, an album that dissed L.E.S. scenesters and fused dub, punk, hip-hop with a deft hand and anchored by solid hooks. Her debut song was an anthem for rule-breaking creators, and drew comparisons to the equally omnivorous and adventures MIA. While MIA went on to get a top 5 hit and perform at the superbowl, Santigold was forced to change her name and put out a dark follow-up that earned her a place on the festival circuit but failed to capture the same attention.
4 years later and Santigold is back to skewerd the consumerist culture and ADHD music fans of the internet who failed to make her a star, but manages to have quite a bit of fun on the way. I can’t get enough of myself is supposedly a satire of being narcissistic (selfies amirite?) , but I find that it can serve a similar function as Ugly Cherries by queer punk heartthrobs PWR BTTM. Ben Hopkins explained to Spin. “I just got so fucking tired of wishing I was different so I decided to scream, ‘She’s all right’ until I actually was”. I’ve found that screaming along to “I Can’t Get Enough of Myself” to yourself in the mirror (preferably wearing a faux fur coat) similarly cathartic. The ultimate jam on the album is “Banshee”. This song is so jubilant and powerful that it would be able to drown out all the screeching negativity the song’s name sake is known for. When she chants “cmoooon” I want to dance behind her to the ends of the earth, stomping on the faces of all my haters.
Other highlights include the laconic boasts she shares with ILoveMakkonnen on “Who Be Lovin Me” and the menacing bass and falsettos vocals of “When The Lights Go Out” which shows how eerie the Atlanta trap sound can be.Some of the album is less exciting, like the Rostam (formerly of Vampire Weekend) collab “Chasing Shadows” but even those duds are pleasant enough to keep you from clicking on a different playlist, which in our age may be Santigold’s biggest accomplishment yet.